Behavioural Insight – Greater Manchester Breast Screening Uptake

Date Posted: 28/03/2018 | Posted In: Programme Delivery

Greater Manchester Health and Social Care Partnership (GMHSCP) commissioned Progress Health Partnerships to undertake research aimed at gaining behavioural insight into the uptake of breast cancer screening across Greater Manchester

Aim

To understand barriers and attitudes to women engaging/not engaging in the NHS Breast Cancer Screening programme across Greater Manchester and explore concepts, which could increase participation in screening.

 Objectives

  • To understand the target audience: first-timers, non-participators, previous non-participators and participators, in terms of their awareness, attitudes and behaviours regarding breast cancer screening
  • To examine and understand levels of knowledge of the benefits of breast cancer screening and risk with non-participation
  • To segment and provide behavioural typologies so targeting priorities can be determined
  • To understand what messages and/ or support we must deliver to overcome barriers and drive behavioural change for the target audiences
  • To investigate reactions to potential new concepts/ propositions/ language
  • To investigate potential delivery channels of messaging (community champions, family, friends, colleagues, voluntary sector, GPs, nurses, pharmacists, mass/social/digital media and press and other health care professionals)
  • To identify the do’s and don’ts of language, tone of voice and communications (this may differ across audiences)
  • To understand differences between key audiences already identified as a high risk groups (with learning disabilities, living within an area of high deprivation, BAME)

For the full report click hereFinal Report 28.03.18

For slide set to the report click here Behavioural Insight Full slide set

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